YOUR FURNITURE IN 3D
3D animation for premium furniture makers to showcase your products, wow your customers and sell more
YOUR FURNITURE IN 3D
3D animation for premium furniture makers to showcase your products, wow customers and sell more.
Show Every Detail
In 3D, you don’t have to follow the rules of the physical world.
Showcase every premium feature of your furniture product, even the parts you can’t see with the naked eye.
Storytelling
Communicate the story of your product in an engaging way. The right storytelling makes the product memorable and emotionally connects with the customer.
3D Modeling
Build accurate 3D models of your product, capturing every shape and feature clearly.
3D Animation
Bring your products to life through movement. 3D animation allows you to showcase how your product works and highlight its unique features in action.
Materials digitalization
Accurately reproduce surfaces and materials. From leather to wood, every texture is digitized to highlight the product's details.
3D Environment and Lighting
Realistic environments and advanced lighting that highlight the premium nature and quality of your product.
Rendering
Create high-quality, photorealistic images that showcase every detail of your product with precision.
Storytelling
Communicate the story of your product in an engaging way. The right storytelling makes the product memorable and emotionally connects with the customer.
3D Modeling
Build accurate 3D models of your product, capturing every shape and feature clearly.
3D Animation
Bring your products to life through movement. 3D animation allows you to showcase how your product works and highlight its unique features in action.
Materials digitalization
Accurately reproduce surfaces and materials. From leather to wood, every texture is digitized to highlight the product's details.
3D Environment and Lighting
Realistic environments and advanced lighting that highlight the premium nature and quality of your product.
Rendering
Create high-quality, photorealistic images that showcase every detail of your product with precision.
How we create your showcase video
.
Initial meeting and creative concept proposal
In an initial meeting, we discuss your brand vision, product features, and communication goals.
Then, we prepare a concept proposal with visual references for the video and a script of all the scenes.
..
Animation preview
We create an animation preview where you can see the full video with proper animations, graphics, and timing in a quick preview quality.
...
Review and Feedback
You provide first feedback on the animations and product modeling, allowing us to refine the video based on your input before moving forward.
....
Rendered Images Preview
We deliver rendered still frames of the scenes where you can review the materials, lighting, and final visual look as it will appear in the completed video.
.....
Final Delivery
After your approval of the previous step, we proceed with the final rendering, post-production, and delivery of the completed video.
How we create your showcase video
.
Initial meeting and creative concept proposal
In an initial meeting, we discuss your brand vision, product features, and communication goals.
Then, we prepare a concept proposal with visual references for the video and a script of all the scenes.
..
Animation preview
We create an animation preview where you can see the full video with proper animations, graphics, and timing in a quick preview quality.
...
Review and Feedback
You provide first feedback on the animations and product modeling, allowing us to refine the video based on your input before moving forward.
....
Rendered Images Preview
We deliver rendered still frames of the scenes where you can review the materials, lighting, and final visual look as it will appear in the completed video.
.....
Final Delivery
After your approval of the previous step, we proceed with the final rendering, post-production, and delivery of the completed video.
Works
Premium furniture makers need more than catalogs and photoshoots today.
Hey, I’m Alessandro Pivetta, founder and lead artist of Curva Retta Studio, a premier motion design and 3D animation studio specializing in animated videos for premium furniture brands.
I understand how crucial it is for furniture companies to stand out in a crowded market. But the traditional methods of creating product catalogs and staging photoshoots often fall short. They can be costly, logistically complex, and difficult to update.
3D animation eliminates the need to transport products and allows for easy updates without expensive reshoots, offering creative possibilities that live shoots can’t achieve.
During my years of experience creating 3D animations for brands, I’ve mastered the art of turning designs into captivating visual stories.
My focus is on delivering results – helping brands communicate their value effectively through visuals that engage and convert.
These videos help showcase not just the product, but the craftsmanship and detail that make each piece unique.
The good news is, you don’t have to worry about any of that. I handle everything from start to finish, allowing you to focus on what you do best while still having space to provide feedback on creative direction to match your aesthetic vision.
If you’d like to explore creating a professional 3D showcase video for your products , just click the “Get started” button below to move forward!
Frequently Asked Questions (FAQs)
Some of our most frequently-asked-questions:
Do we need to already have a 3D model of the product?
If you have a 3D model, it’s definitely helpful and speeds up the process. Many companies already have CAD models of their products, and those work perfectly fine for me. However, if a 3D model is not available, no problem! I can create one from technical drawings or even product reference photos.
Can the video be used on different platforms?
Absolutely! The 3D video I create is versatile and can be optimized for use across various platforms, including websites, social media, trade shows, and more. I can also adjust the format or length based on the specific requirements of each platform to ensure it looks and performs its best.
What kind of materials do we need to provide?
If you have a 3D model of the product, that’s great, but it's not mandatory. I’ll also need any logos or brand graphics you'd like to feature, along with any brand identity guidelines if relevant. If there are any specific graphics or icons you’d like to include, feel free to provide those. Don’t worry if you don’t have everything ready — we can discuss and figure out what works best for the project.
What's the typical timeline for a project?
The timeline can vary depending on the complexity of the project and the specific requirements, but typically, it takes about 3 to 8 weeks from start to finish. After discussing your needs and receiving the necessary materials, I’ll be able to give you a more accurate estimate. If you require a quicker turnaround, we can design a concept that fits within your timeline without compromising on quality. Rest assured, I’ll keep you updated throughout the process to ensure everything stays on track.
How is 3D animation better than traditional methods for product marketing?
3D animation offers several advantages over traditional methods like photography or live-action videos. It provides unmatched flexibility — there’s no need to transport products to physical locations, and updates or changes can be made easily without costly reshoots. 3D animation also allows for creative freedom, enabling you to show product features or movements that would be impossible to capture in real life. Plus, the polished, high-quality visuals enhance the perceived value of your product, helping it stand out in a crowded market.
Can we also have catalog images created in 3D?
Absolutely! 3D renders are perfect for creating high-quality, photorealistic images for catalogs. Not only can they match or exceed the quality of traditional photography, but they also offer flexibility in terms of angles, lighting, and product configurations. This allows you to showcase your products in the best possible way without the need for physical photoshoots, saving time and costs.
How do we get started?
There’s nothing easier! Just click the button below to schedule a discovery call, and we’ll explore how we can bring your vision to life together.
